Two Laptops · First Product
Turn what you know into something people can buy.
Bring your experience, expertise or skill. AI guides you step by step as you turn it into a focused product you can actually put in front of the market.
- No course-building marathon.
- No giant business plan.
- No months of preparation.
You build. AI guides.
Eight steps. One product you can sell.
- 1
What do you know?
Capture the knowledge you already carry.
- 2
Who needs it?
Name a specific group. Never everyone.
- 3
What problem will you solve?
One concrete problem worth paying to solve.
- 4
What is the smallest useful product?
The smallest thing that solves the problem. Not a course by default.
- 5
What will the customer get?
Before, after, deliverable, time to value.
- 6
Price it.
A pricing hypothesis to test. Your price does not have to be $97.
- 7
Build the offer.
Product name, proposition, deliverables, FAQ, sales copy, CTA.
- 8
Market test.
Put a real offer in front of real people and collect behaviour.
You leave with your First Product Playbook.
Your expertise, customer, problem, product, format, outcome, price hypothesis, offer, sales copy, market-test plan, success measures and your next decision. Downloadable.
The goal is not to claim product-market fit. The goal is to put a real offer in front of real people and see what they do.
$97 is the price of this experience. Your own product can carry any price you choose to test.
Build my first product